4 Tips To Help You Master SEO Content Writing

Regarding SEO, we’ve all heard that “content is king,” the better your content is, the more likely you are to rank higher. While this might be great for companies with dedicated staff writers, many become reliable content writers without training.

Instead of researching multiple content writing templates in hopes that you can follow a simple formula to get the best results, consider changing up your tactics and using these tricks instead!

Start In The Middle

Almost every writing template you’ll come across will say that any good work must start initially, but unfortunately, that isn’t the case for most strong writers.

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When you start your writing at the beginning, you already have to know the rest of what you’ll say beforehand. This gives you very little maneuverability, and if the tone of your work starts to change mid-way, everything that’s been written prior needs to be edited.

When you start your writing in the middle, however, it allows you to put together a piece of content piece by piece slowly.

Think of what you want the content to say, and start in the middle of that discussion. This might mean writing small paragraphs or even single sentences that you think are strong and deserve a place in your content.

When you finally piece these thoughts together, you can write an opening that reflects what is about to be said. Try Updates.

Know What Google Disregards

Fitting keywords into content is a struggle for even the best copywriter, especially when they aren’t grammatically correct.

Even without a strong understanding of Google’s methods, people know their searches don’t have to be perfectly worded to find what they want. This creates problems for writers like location-based keywords, as terms like “florist Toronto” don’t fit in a sentence correctly without a word like “in”.

When you need to use these keywords, it’s important to know that punctuation doesn’t affect search results.

For a content writer, this is big news. Instead of hoping readers don’t notice something wrong with a sentence, you can utilize a comma, semi-colon, or even a period in-between words.

Instead of saying, “Are you looking for a florist in Toronto?” you can say, “When looking for a florist, Toronto residents have many options”. This way, the keyword appears in this sentence and fits naturally.

Don’t Stop Writing

Whether or not you’re a professional content writer with thousands of hours logged behind a computer or a marketing specialist who was thrown into the world of writing by fluke, the only thing that makes someone’s writing better is time.

Practice smakes perfect when SEO content writing and skills develop as you continuously work on them.

If this means that you contribute more to your company blog, start your own, or even enroll in online writing courses to keep you on track, you will find your writing skills significantly improving.

With practice, you’ll find a personal voice in your writing, and it will rank better and read better.

Think Ahead

No matter how passionate you are about content writing, one of the easiest ways to master the skill is to stay organized. When you’re organized, you’ll know exactly when you have to write, what you have to write, and what you have to say.