5 SEO Tips from an Expert

 5 SEO Tips from an Expert

Nicole McCullum is an Add Crazy website and SEO expert offering valuable tips to widen your digital content’s visibility. An acronym for “search engine optimization,” SEO comprises the tweaks, tricks, and adjustments one has to do with digital content to ensure it becomes prominently visible online. It’s such an ever-changing science that a cottage industry of SEO experts has emerged. N cole McCullum launched Captivate Designs in 2007. Our company specializes in custom website design and SEO.



Previously employed as a personal injury negotiator and then in the real estate business, McCullum discovered a passion for marketing when building her school to teach real estate courses. “I went back to college and changed my major to marketing, and the rest, as they say, is history. Nine years later, it is one of the best things that could have happened,” she says. While being an entrepreneur has many “highs” but “low times as well,” McCullum says the most fulfilling part of her business is knowing that her company is not just designing websites. “We are helping our clients fulfill their dreams.”

She offers five key tips for SEO:

  • Start with keyword research first.

When optimizing your website and creating articles or blog posts, find out what people are searching for and build your content. This will help you increase traffic to your website and get in front of the right people. Ggle gives you all this data via the Google Keyword Planner tool, which is free.

  • Optimize your meta description.

When someone enters a query, your meta description is the two lines of text below your website address on the search engine result pages. The meta description should be your sales pitch. It should give people a reason to click through to your website.

  • Share your content.

Content that is shared via social media or is commented on tends to see an increase in rankings. Social signals matter.

  • Create long-form content.

A 1,500-word article will almost always outrank a 300-500-word essay. Focus on creating quality long-form content that provides real value rather than trying to put out a piece of content every day that is 300-500 words long. Quality over quantity wins every time.

  • Create internal links.

Linking from one piece of content to another part of content on your website is considered internal linking. Not only does it help boost engagement by getting users to check out your other content, but it also enables search engines to crawl and index those other pages. The key is ensuring that you link to pages that are relevant to each other.

Dennis Bailey


Professional beer geek. Alcohol ninja. Social media scholar. Award-winning twitter fanatic. Writer. Basketball fan, mother of 2, audiophile, Saul Bass fan and communicator, collector, connector, creator. Producing at the sweet spot between simplicity and purpose to create strong, lasting and remarkable design. I'm a designer and this is my work.