Tommy McDonald is not your usual SEO expert. He’s known as the guy who offers no-bullshit, straight-to-the-point advice and gives brutally honest opinions to companies struggling to make their search marketing strategies. Though being a self-starter, McDonald has quickly grown into an opinion leader and power user at one of the popular niche forums. In fact, his first SEO service launched back in 2012 on this forum went massively viral and netted him seven figures in revenue during the first year.
He has later founded another service-based business to sell it for 6 figures in November last year successfully. McDonald is now running a new venture – Sep Logic – a popular SEO hub with loads of practical advice and services for businesses struggling to understand and implement the right type of SEO strategy. Today, McDonald shares his top 3 SEO tips on playing the online marketing game in 2016 if you want to reach scalable results.
Do Your Due Diligence Basics When It Comes to Choosing an Agency
The world wide web is full of self-proclaimed SEO gurus, promising you to achieve first page rankings in Google within as little as seven days. “That’s the first you should watch out for,” says McDonald. “Some of my other biggest pet peeves include the following phrases ‘Google-approved SEO’, ‘Get You Page Rank,’ ‘Hummingbird, panda, and penguin proof SEO’ and ‘500 words, native-written content’.”
A similar wording indicates that a company has little to no idea of the search marketing landscape in 2016. They are unqualified and are still stuck in the early 00s when all you had to do is publish keyword-optimized content, add a few shady links in tow and get those rankings.
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However, things change fast in search marketing with Google rolling algorithm updates at least a few times per year, thus changing the rule set for marketers. “When looking for a decent SEO agency, take your time to do some digging. Look into their blog and read the content they publish – the quality of articles and advice given can say a ton about their services. Read the reviews and testimonials, and ask if they feel comfortable providing any case studies from previous clients. Don’t chase after the cheapest and fastest solutions. Those are likely to bring more harm than value to your website,” advises McDonald.
“What most SEO companies do these days is just offering the very same link building package and scheme for all the clients they have without doing any proper niche or link profile analysis. Unfortunately, things don’t work the same for everyone. Do you want to get your website mentioned in lines with some shady payday loan service? Highly unlikely!” Links are still one of the key ranking elements these days. Yet, it’s not the quantity but the quality that matters. Rather than choosing to buy a package, look for companies offering custom outreach services, detailed niche research, and various link-building options that come in tow.
In fact, according to McDonald, you can create a good chunk of quality, natural links in 24 hours or less. The options include: creating local business listing pages and getting listed in business directories (Yelp, BBB, etc.), sponsoring an event or getting listed as a donor, press releases, and more. The opportunities are out there. You just need to know how to find them.