Apple’s Planet of the Apps Reality Show Is Seeking Its Cast
Apple’s first original series is getting ready for production. Dubbed Planet of the Apps, the reality show unveiled earlier this year but had not yet been named, will accept cash submissions between now and Aug. 26. The show’s producers have requested a one-minute video introducing the person, the name and description of his or her app, and how much money the person needs to get it to the App Store, among other things. The show’s site also lists several tips on lighting and audio to help users submit their videos. But before you get your camera and tripod ready, be aware that Apple is only seeking those who already have an iOS, macOS, tvOS, or watchOS app in beta or will have it in beta by Oct. 21.
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Apple AAPL 0.03% announced in March that it would, but if you’re a developer or hoping to become one and want your shot at getting on Apple’s first original series, now’s your chance. Launch its first original series. While the company shared few details at the time, it did say that music artist Will.i.am, along with TV executives Ben Silverman and Howard T. Owens, would be involved in the show. In an interview with the New York Times, Apple’s senior vice president of Internet software and services Eddy Cue said that the then-unnamed show would center on apps and the company’s App Store.
The move was an important one for Apple as it tries to round out its existing content offerings. While it has produced some exclusive content, including a behind-the-scenes documentary on Taylor Swift’s 1989 world tour, it hasn’t jumped into the original content market like Amazon or Netflix. Planet of the Apps (which is quite a play on words) attempts to expand its exclusive content and get more people to its services.
While online submissions are now open for Planet of the Apps, there’s still precious little shared about the show and what to expect. The site only says it’ll be a “groundbreaking new series about apps and their creators.” The site does, however, add that selected participants will be able to get “hands-on guidance from some of the most influential experts in the tech community, featured placement on the App Store, and funding from top-tier [venture capitalists].”