Back to Basics: 4 Simple Changes That Will Transform Your B2B Website Ranking

 Back to Basics: 4 Simple Changes That Will Transform Your B2B Website Ranking

Do you offer services to other Net Maddy businesses in your area? Maybe you’re an Accountant, a Printer, or a Training Company. If you do, I’m sure you don’t need me to tell you that it’s competitive out there. And that means that if you want a consistent flow of new inquiries coming into your business, then one thing you need to be sure of is a high-ranking website.

But what exactly does it take to have a high-ranking website?

We recently researched B2B websites to identify the most important factors determining a high ranking. So here are the four proven and practical steps you can take today to become the dominant B2B business in your area.

Related Article: 3 Steps for Figuring Out Your Baseline SEO Campaign Goals

B2B Website Ranking

1. Tighten Up Your Metatags

The most important difference we identified between the Best in Class websites with a top-three ranking was that they included the Industry and the Location in the Page Title Element. Meta tags are the HTML code on your website that helps Google interpret the content of each page. The most important is the Page Title Element, followed by the Meta Description.

You might think you’ve never heard of them, but you’ll be familiar with them because they make up the search results when searching for something on Google. We noticed that the top sites included the industry (Printer) and the location (Newcastle) in the Page Title Element on average 61 percent more often than low-ranking websites.

We also noticed that the top websites tended to make the best use of the number of characters in the meta tags. The Page Title, Element Best Practice, states that you should use around 67 characters. Our research found that Best in Class averaged around 64 characters, while lower-ranked websites averaged 44.

Other on-page factors often cited as important, such as using Headers (H1, H2, H3) for good ranking, were also checked. It was no surprise that, again, the Best in Class scored higher than the average, with around two-thirds of them using the H1 header on their home page, while lower-ranked sites used it 44 percent of the time.


These are simple changes. But remember that small hinges swing big doors. These changes would take minutes in the hands of a skilled developer and won’t cost the earth, so they offer an excellent return on investment.

2. Get More (Easy) Backlinks

Backlinks are still vital to achieving a high ranking, and we detected a strong correlation between a higher number of backlinks and a higher order. We looked at the number of referring domains as the best measure because that removed site-wide (footer or blogroll links) that may skew the figures. We found that Best in Class had over double the number of referring domains pointing to them (44 vs. 17).

Before you put your head in your hands and start thinking you can’t get links, let me reassure you that you can do it. You can begin immediately, and you can get links today if you want to. First things first. Have you set up your local listings with Google, Bing, and Yahoo? These are the places to start. Before you tick that box, make sure they’re fully optimized. That means Name, Address, Contact Info, Category, Hours of Business, Map, Photos, Videos, and Keywords Jav Leech.

Dennis Bailey

Professional beer geek. Alcohol ninja. Social media scholar. Award-winning twitter fanatic. Writer. Basketball fan, mother of 2, audiophile, Saul Bass fan and communicator, collector, connector, creator. Producing at the sweet spot between simplicity and purpose to create strong, lasting and remarkable design. I'm a designer and this is my work.