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How-To Create Content for RankBrain

A major topic of discussion in the tech world is Artificial Intelligence, or AI as some call it. Self-learning systems have been adopted in various fields, ranging from self-driving cars to robotics. Google, the world’s most popular search engine has now integrated its own machine learning system as a part of its search algorithm. Google feels that a self-learning system holds the key to handling search...

The SEO And User Science Behind Long-Form Content

Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well. Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe...

4 Things You Can Do To Spruce Up Your SEO Campaign This Spring

Spring is coming. Bright green blades of grass are beginning to peek up from under leaves on the ground, bulging flower buds are preparing to burst, bringing radiant flowers back into the world and along with all this new life comes a feeling of rejuvenation. It’s time to spruce things up for your online business. Here are 5 SEO tips you can do this spring to add growth, colour and life back into your organic...

4 Tips To Help You Master SEO Content Writing

When it comes to SEO we’ve all heard that “content is king” and the better yours is the more likely you are to rank higher. While this might be great for companies with dedicated staff writers, many people end up as dedicated content writers without any training. Instead of researching multiple content writing templates in hopes that you can follow a simple formula to get the best results,...

How to Optimize Your WordPress Blog for Speed

Content marketing is more important than ever, and WordPress has become the major venue for businesses to talk about the ins and out of their industry to attract attention. It is the most used content management system in the Internet with over 500 sites being created every single day. But with so many websites using WordPress, how can a single website stand out from the crowd? A good content marketing strategy...

A Six-Figure Marketer Shares 3 SEO Tips That Actually Work

Tommy McDonald is not your usual SEO expert. He’s known as the guy, who offers no-bullshit, straight-to-the-point advice and gives brutally honest opinions to companies struggling to make their search marketing strategies. Though being a self-starter, McDonald has quickly grown into an opinion leader and power user at one of the popular niche forums. In fact, his fist SEO service launched back in 2012 on this...

SEO requirements for a new website platform

Not just facing a site redesign but a full platform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices. Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS...

10 tips for building a local brand that will boost your local search ranking

Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies. When we think of brands, we think of iconic names and logos. The cursive white script on red of Coca-Cola. The golden arches of McDonald’s. Starbucks...

5 SEO Tips from an Expert

Nicole McCullum is a website and SEO expert offering valuable tips to widen your digital content’s visibility An acronym for “search engine optimisation,” SEO comprises the tweaks, tricks, and adjustments one has to do to with digital content to make sure it becomes prominently visible online. It’s such an ever-changing science that a cottage industry of SEO experts has emerged. Nicole McCullum...

A definitive listicle on how to make your video go viral (disclaimer: no promises)

Ah, yes. The mythic ideal of going viral. That ole chestnut. Once the hallowed pursuit of every content marketer. Creating a video for a brand that gets seen, shared and liked so many times it spawns its own HBO series of memes, homages and spoofs. In my case, the first example was a long-form Facebook piece I penned which clocked over 35,000 views and almost half as many shares. I forget the exact amount, because...