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The Book of Bruce: “Born to Run” is the Springsteen Bible fans have been waiting for

Bruce Springsteen’s legendary concerts aren’t for the faint of heart, the cynical, or the disbelievers. If the man asks you to put your arms in the air, well, you better put your arms in the air. If he asks you to give him a train, well, you give that man a train. Similarly, Springsteen’s recently released autobiography, “Born To Run,” will ask a lot of the reader, and to get the most out of it, you...

AI-powered Revuze enters US market to help brands figure out what’s bothering customers

Customers have an endless supply of opinions about your products and services, and marketers are eager to boil them down into useful insights. This need has led to a variety of sophisticated tools, including text/sentiment analysis fromLexalytics, “voice of the customer” analysis like Medallia, predictive analysis in Quantifind, contextual analysis from BehaviorMatrix or customer intelligence provider Clarabridge. Now,...