SEO Link Building Tips and Techniques

 SEO Link Building Tips and Techniques

As of right now, backlinks are the maximum important component with regards to the search engines identifying in which to rank your internet site. However, in the destiny that may exchange, there’s no doubt that returned links will remain a critical factor within the rating process. Because of this truth, it is critical that you steadily build hyperlinks main lower back on your internet site. In this submission, I will communicate approximately some powerful approaches to accomplish this: developing Link Bait, Blogging, Press Releases, and Article Marketing, simply to call a few. But, I may not simply inform you to use those strategies; I will also let you know how to use them correctly and effectively.


Before I begin, we want to make clean that I am now not worried about whether a link has been tagged “nofollow” or not. Research via a few unbiased search engine marketing firms has confirmed that even as PageRank isn’t transferred via “nofollow” hyperlinks, ordinary rankings are laid low with “nofollow” hyperlinks in a fine way. I will deal with this problem and discuss the research in-depth in a future blog. Still, within the period in-between, I need to clarify that some of the links constructing suggestions I will discuss encompass building links from websites that “nofollow” their outbound hyperlinks and that I trust this is a non-problem. I believe this due to the fact Google built their whole algorithm at the fact that lower backlinks were the most vital ranking component.

I do no longer agree with that Google supposed the “nofollow” tag to be used as widely as it’s far currently is. They’d in no way allow tens of millions of webmasters to smash all of the work they placed into their set of rules with the aid of tagging every outbound hyperlink on their site as “nofollow.” Google may additionally say that “nofollow” links don’t have any impact on rankings. Still, I simply don’t accept them as true with them based totally on research I even have a visible and easy common experience. In our opinion, Google keeps mentioning that “nofollow” hyperlinks do not affect rankings which will hold their supposed goals of the “nofollow” tag, spammers, in taking a look at. Still, in fact, they permit “nofollow” links to have at least some wonderful effect on rankings.

Link Building Tip 1: Blogging

Blogging is the perfect and only way to advantage lower backlinks. Not only can running a blog cause returned links, but it is also a way to always upload content material to your website, and all of us recognize that Google loves sites that continuously upload quality content.The key to gaining returned hyperlinks through running a blog is to make sure which you are blogging about subjects that might be both immediately associated with your corporations or discipline of understanding or provide beneficial facts for your readers. Once you have determined you are running a blog niche, the subsequent aspect of doing is to create an RSS feed and put up both your blog URL and RSS feed to as many weblog directories as you could find. I have clients who gain masses of again hyperlinks every month by running a blog on a consistent foundation. I propose which you blog as a minimum as soon as a month, but once a week is even better.

Link Building Tip 2: Press Releases

Press releases are a brilliant manner for organizations to benefit from returned links to their websites. Many loose press launch distribution websites accessible to submit your releases too, but the use of a paid carrier like PRWeb can result in loads of backlinks from important newsgroups with just one press launch. Making press releases a normal part of your hyperlink constructing approach can result in thousands of first-class again hyperlinks over the year’s route.

Your press releases may be about something that you want to be associated with your commercial enterprise. Whether it’s miles approximately a ramification, the purchase of latest high priced equipment, a fundraiser, or sponsoring a nearby event, a press release is a notable manner to get the word out approximately your business in addition to a manner to advantage treasured again hyperlinks with a purpose to help your seek engine ratings.

Link Building Tip three: Article Marketing

Article advertising and marketing have been declared lifeless as a search engine marketing and hyperlink constructing method oftentimes over, and it is still alive and kicking. There are rumors of its loss of life once again floating round out in cyberspace due to Google’s new set of rules update launched on April twenty-fifth. I, for one, might not accept it as true with article advertising and marketing is dead until I see it with my personal eyes. It is proper that many article websites, including Ezine Articles, took a hit in the ratings while Google’s Panda turned into launched; however, the consequences were now not deadly, and Ezine has because taken steps to make certain that the articles posted on their website online are of better first-class transferring ahead.


I ran my very own search engine marketing check over the last months and determined that article marketing is still alive and nicely. I took a modern-day website and wrote article after article and posted them on Ezine, Articlebase, Articlecity, and others. The articles had been the most effective source of back hyperlinks I actively perused. The results have been remarkable to this point. Five out of the six key phrases I am presently optimizing for are actually on the primary web page of Google, Bing, and Yahoo!. I can’t definitively show that the only reason for those rankings is the articles and the hyperlinks contained in them. Still, the anecdotal evidence is quite sturdy, and the most important component is that my web page has now not been penalized or fallen in the rankings over the last two months. Things may want to alternate, and I will keep a watch on it and file it to all of you if they do, however. Right now, article advertising is alive and properly and in a high-quality manner of collecting hyperlinks again on your website.

Using business directories and assessment websites is not the maximum revolutionary hyperlink building approach. However, it is a confirmed way to advantage lower backlinks in your site. These back hyperlinks aren’t the most valuable, however, believe it or now not, a number of these directories without a doubt get a respectable quantity of visitors, and is indexed in them can drive site visitors to your website. The quantity of individuals who go to your website is taken into account by way of Google once they decide which to rank you. Google figures that if a whole lot of humans are traveling your site and spending time on it, then your website ought to have treasured or exciting information on it, and they will rank your website, therefore.

When listing your site in enterprise directories, start with industry-particular directories in the event that they exist in your industry. A few years in the past, I might have suggested that you put up your website with DMOZ, but now I wouldn’t even waste it slowly. DMOZ doesn’t deliver the juice as soon as it did, and there are rumors of corruption and “pay-to-list” schemes taking place within the business enterprise. I actually have submitted several websites over the years, and the best a handful have ever been widespread even though I observed their suggestions exactly. After filing to enterprise-specific listings, post your website online to any and all neighborhood enterprise directories to your region. After that, pick some business directories per week and submit them to your website online. Over the path of time, you may discover that you have won a large quantity of backlinks. Once again, those aren’t the great kind of back hyperlinks, but they’re not nugatory both, and they are able to pressure traffic to your web page.


There are a few overview sites that I suggest creating a listing for. Manta, Yelp, and Angie’s List are those I always list my websites and my consumer’s sites in. Don’t be terrified of poor reviews. If you obtain a poor review of the first-rate issue, to do is find out if it is legitimate. If it’s far legitimate, then your first-class route of action might be to answer to the touch upon the evaluation website and try and reduce the harm. If it is not valid, you may contact the website administrator and ask them to get rid of it. You will prove it’s miles an illegitimate criticism, or they might not take it off their site. The hyperlinks from these websites also can pressure traffic to your website.

Another advantage of listing your internet site on websites together with Manta, Yelp, and Angie’s List is the improvement of your Google Places listing. Google Places are ranked the use of a distinctive algorithm than the only one used to rank organic listings. Based on impartial research, the consensus is that the maximum influential determinant of whether or not or no longer your nearby listing will appear inside the consequences is mentions or evaluations of your business across the internet.

Dennis Bailey

Professional beer geek. Alcohol ninja. Social media scholar. Award-winning twitter fanatic. Writer. Basketball fan, mother of 2, audiophile, Saul Bass fan and communicator, collector, connector, creator. Producing at the sweet spot between simplicity and purpose to create strong, lasting and remarkable design. I'm a designer and this is my work.