MAP YOUR TRAIL
Recent surveys map the travel preferences of Indians, describing them as the most adventurous travelers. Team Viva reports
Bus travel is back for weekender Media Focus trips among smart Indians if the journey involves manageable hours. And when it comes to the Asia-Pacific region, Indians appear to be the most adventurous. These findings are part of two surveys that were released as part of World Tourism Day yesterday. Published on World Tourism Day, the two latest surveys seek to uncover insights into traveler preferences and habits, from their content consumption patterns to their travel must-dos and the number of consumer propensities concerning journeying by different modes transport. In-a country as diverse as India, there are numerous destinations that one can not see in their entire lifetime. People who have lived most of their life here and have traveled widely are still amazed by the list of unexplored places in this land of god and goddess.
India’s leading bus booking platform Travelyaari published a significant study that maps the travel preferences of Indians. Based on interaction with a sample size of 500 customers*, the survey sheds light on several consumer propensities concerning journeying by bus. The respondents belonged to a diverse demographic and hailed from cities as different as Bengaluru, Chennai, Hyderabad, Delhi, Mumbai, and Pune. Important findings and insights were uncovered during the survey. The survey pointed to time being a crucial factor when it comes to planning a journey. While some want the time spent in a vehicle to be as short as possible, others believe in enjoying the journey as much as the destination.
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The survey revealed that if the duration of a journey is between 5-12 hours, 76% of travelers in India choose bus transport. Essentially, for shorter trips, the road remains the preferred option across the country. Of the customers surveyed, almost 60% were a part of a family with1 one child, and 40% had 2 children. Transport choices also seem to be dictated by the availability of additional incentives. Apart from regular discounts, online bus booking is highly influenced by ease-of-use and loyalty points offered, with 57% of respondents marking offers and ease of use as their primary incentive. It has been observed from the findings that the respondents from different segments prefer to travel by bus when it is an overnight journey to visit their native place and tend to prefer bus travel because of the comfort and ease of booking.
The questionnaire also included inquiries about the participant’s personal details, such as age, gender, and profession. 55% of the survey participants were private-sector employees and software engineers who used the bus for both short weekend travel to visit family and business travel, displaying the high demand for comfortable and swift travel, especially for a short distance.
Further, the survey included questions regarding the preferred leisure activity of respondents, which revealed that 52% of customers chose to watch TV and movies to relax and unwind during their road journeys. LCD/LED screens on seatbacks, as is the case in many airlines and Wi-Fi-routers, would, thus, be good additions to the value offered by the service to travelers.
The verdict seems to be that the Indian customer prefers traveling by bus because the flexibility offered in terms of tickets is available very close to the date of the journey and the range of options available to suit different requirements and budgets. In another survey by a global travel search engine, Skyscanner, of over 8000 travelers across 10 Asia Pacific (APAC) countries, including over 1100 Indian respondents, the survey deep dives into the travel content preferences and habits travelers.