The future of cellular gaming is being fashioned via thrilling new technologies that permit multiplayer gaming. This article is an interview that shows a dialogue among a mobile enterprise blog and the Managing Director of Viva La Mobile. It highlights each the modern nation of the cellular gaming marketplace and looks to the destiny fashion of multiplayer mobile gaming.
Interviewer: Hi David, thanks for taking the time to speak to us. We have been having plenty of a laugh with Super Puzzle Bobble Multiplayer and can’t anticipate Viva to drop another hit! But earlier than we go on, are you able to please inform the readers a little bit about Viva La Mobile and what you men do over there?
So a little history first. Viva La Mobile is a mobile video games developer and publisher based in Sydney which I co-based in 2003. We have a first-rate deal of enjoy designing and developing cellular games of a wide variety, however, our area of expertise is multiplayer. We pioneered real-time multiplayer on mobiles by using the use of the capabilities to be had on 3G networks and handsets. Early on in our history, we decided now not to goal the ‘low hanging fruit’ quit of the market and try and offer something distinctive to cell game enthusiasts. I have constantly wanted to keep Viva La Mobile’s position as an innovator instead of a follower. This may be unstable inside the cell games enterprise but it’s miles simply greater amusing for product improvement.
Interviewer: I even have a love/hate relationship with the iPhone. I love it as it’s unbelievably cool, glaringly, I hate it as it’s not available in Australia and the lack of 3G makes me surprise what Apple had been smoking. What is it approximately the iPhone that makes playing video games so fun? Is there an exceptional distinction between normal mobile video games and iPhone games? How do you think the iPhone will affect the Australian cellular video games marketplace while it subsequently arrives?
David: To be honest I even have not really made lots effort to investigate video games at the iPhone, possibly because I do not have one! My view, even though, is that the iPhone is little extra than a lovely excessive stop handset with games to healthy. This is much like Nokia’s new N-Gage enabled handsets. The games might be terrific however on the give up of the day it is a small part of the general market. So while the iPhone arrives it’ll clearly capture a share of the marketplace and probably raise the photo of cell phone video games within the eyes of clients which is a good aspect. In the stop we plan to goal it as just some other cellphone among the loads we already attempt to reach. As for the lack of 3G, I am nonetheless shaking my head in marvel, though I listen it’s coming very quickly.
Interviewer: There’s no disputing that Viva La Mobile is the authority on Multiplayer Mobile Games. Will multiplayer cell games be the future? Will each unmarried cellular game have the multiplayer capability?
David: Multiplayer on mobile has giant growth ability and I assume because the 3G market matures you’ll find superior multiplayer games being performed in more and greater numbers due to the faster connectivity and the tendency of 3G customers to surely ‘use’ the functions in their telephones. However I do not accept as true with that every cellular recreation can have multiplayer functionality – not each game wishes it. I think it’s miles essential that a multiplayer recreation is in particular designed for a couple of gamers inside the first vicinity, in place of truly tacking on a multiplayer mode to a recreation that is obviously designed as an unmarried player.
There will always be tremendous unmarried player video games that definitely aren’t conducive to gambling in opposition to combatants. But when you have a remarkable game that helps you to immediately defeat your pals or different gamers from around the world it takes the competitive and social aspects of gaming up a degree. Mobile phones are a first-rate medium for multiplayer video games due to the fact they’re designed for connectivity and global interaction. At Viva La Mobile we’ve got constantly maintained that it’s miles more a laugh to play with someone else than to play with your self.
Interviewer: I’m a sucker for massive-branded cellular games like Iron Man, but I’m often disillusioned with the aid of the terrible gameplay and rushed degree layout. It appears a whole lot of these video games, in particular, film tie-ins, are rushed to production with the idea that clients pay for something with a logo connected. Viva La Mobile has been on each side of this argument, with branded games like Super Puzzle Bobble and non-branded video games like Badlands. How important is a logo on the subject of making a recreation that sells? Are branded video games the destiny? Will there be any room for the little guy?
David: You’re spot on approximately the film tie-ins. We continually see huge branded titles with second charge sports play being rushed to the service decks with the idea that customers pay for anything with a brand attached. And the unhappy element is they often do. This has caused a few actual problems as purchasers aren’t idiots and the bad value for money being provided by way of some of those large manufacturers is retaining the boom of the enterprise stagnant. I suppose the fundamental income channels (provider decks) are quite responsible here too as they may push whatever with a big brand to the pinnacle of the deck on the price of unbranded titles which can have first-rate game-play innovation within. Innovation is not being rewarded and the little guy is finding the going difficult. The internet effect is that extra innovative businesses are turning away from the provider decks and this might be where the long-term future of the enterprise lies.
When Viva La Mobile licensed Puzzle Bobble for multiplayer we did so for two essential motives: It is a well-recognized games logo with an established history of success, and it is built on stable addictive sport-play. It has been a popular recreation wherever we release it, however, our non-branded multiplayer titles have also held their very own. A identify like Badlands has succeeded a long time on the merits of its real-time multiplayer innovation – there clearly isn’t something else out there pretty like it. So modern un-branded mobile games can be successful without a brand, however, take a lot longer and require a viral buzz.
Interviewer: Aside from Viva’s extraordinary selection of games, do you play cellular games yourself? If so, what’s your favorite title proper now and why? What elements do you watch make up an outstanding cell game?
David: Part of our enterprise includes the distribution of cellular video games from different developers to channels in the Asia-Pacific marketplace, so I do get to play a number of video games as they arrive in and from time to time I get a touch hooked on them and discover myself playing them at the bus every morning. I am a sucker for RPGs and Strategy games so nowadays I were moving into Townsmen four. It is an exquisite little town constructing / Management game (Sim City fashion besides with Monks) this is simply nicely designed for mobile and in reality addictive. Townsmen are right for quick bursts of play that’s best for a cell. It additionally does not try to be a PC sport and cram more at the display than is possible.
David: There will be an incredible deal of activity at Viva La Mobile subsequent zone. In the first half of 2008, we kicked off our Multiplayer Tournaments for Prizes initiative with numerous vendors around the sector with exceptional success. For the second 1/2 of 2008, we are able to be bringing out a brand new multiplayer product range that targets to shake up the mobile video games market a whole lot. Let’s just say that we can be aiming to please millions of cellular gamers who’re annoying something better than badly constructed film-branded video games and we want to praise human beings for playing and competing with our games.